How to Get More Private Yoga Clients: Yoga Teacher Guide

20 Reasons Why You Need a Yoga Business Coach to Grow Your Yoga Business

06.03.2025

How to Choose the Right Yoga Business Coach: A Guide to Business Coaching for Yoga Teachers

20.03.2025

If you are a yoga teacher, you probably already know that the best way to increase your income and create a sustainable business is by teaching private sessions. Private clients allow you to charge higher rates, build deeper connections, and tailor each session to your client’s unique needs—whether it’s for back pain relief, stress management, or flexibility training.

But let’s be honest—getting private clients isn’t always easy. Many yoga teachers struggle with marketing themselves, standing out in a competitive space, and finding students willing to invest in one-on-one sessions.

How to Get More Private Yoga Clients: Yoga Teacher Guide

You might be wondering:

How to stand out in this crowded online space?
How to attract clients without feeling like you are pushing sales?
What’s the best way to grow my client base consistently?

I’ve been teaching online for years, and the truth is—it’s not as hard as it seems if you have the right tools and strategies in place. Here are the most practical, actionable steps I’ve found to help you get more private yoga clients—without burnout or overwhelm.

Whether you’re just starting or looking to scale your private yoga business, these strategies will help you build a steady stream of loyal clients.

How to Find Private Yoga Clients and Scale Your Yoga Business

1. Define Your Niche & Ideal Client

The biggest mistake you can make is to try serving everyone. While it might seem like casting a wide net will bring in more clients, the reality is that generalizing makes it harder for potential clients to see why they should work with YOU specifically. Instead, specializing in a niche allows you to stand out, attract the right clients, and build a reputation as an expert in your area.

My favorite suggestion for identifying your ideal avatar (client) is to think about yourself 10 years ago or when you first started practicing yoga. You are likely to attract people with the same set of challenges you had back then.

For example, I originally joined yoga because of severe lower back pain, and over time, I niched down to working with students who have similar conditions. Why? Because I understood the nature of the pain, the possible underlying causes, and—after specialized training—I became qualified to work with people dealing with chronic back pain conditions.

If this exercise doesn’t resonate with you, try answering these questions instead:

Who do I enjoy teaching the most? (Beginners, athletes, seniors, busy professionals, etc.)
What specific problem can I help solve? (Back pain, stress relief, flexibility, injury recovery, etc.)
Where can I find clients who need this? (Corporate settings, wellness retreats, prenatal groups, online communities, etc.)

If you're looking for a step-by-step guide, I highly recommend checking out my other blog post: Unlocking Your Yoga Niche: A Step-by-Step Guide for Yoga Teachers.Or, if you need more in-depth guidance, check out my 8-week yoga business course, Yogipreneur 101, which includes live sessions and direct mentorship.

Once you clearly define your niche, it becomes much easier to communicate your value, market your services effectively, and attract clients who truly need what you offer.

Download Yoga Business Plan Template

2. Optimize Your Online Presence for Private Online Yoga Classes

In today’s digital world, your online presence plays a crucial role in attracting private yoga clients. Whether someone discovers you through Google, social media, or a referral, they’ll likely check out your website and social profiles before booking a session. Digital marketing for yoga teachers is more than just having an online presence—it’s about strategically positioning yourself to attract and retain clients. If you’ve ever wondered, "How can I promote my yoga business?", here’s how:

Your Website: The Foundation of Your Business

Your website should make it crystal clear that you offer private yoga sessions and why someone should book with you. Key elements to include:

A dedicated page for private sessions – Clearly outline what you offer, who it’s for, and the benefits of working with you.
Strong call-to-action (CTA) – Include buttons like "Book a Free Consultation" or "Schedule a Session" to make it easy for potential clients to take action.
Client testimonials – Social proof builds trust. Highlight success stories from past clients who have benefited from your private sessions.
Professional photos & branding – High-quality images of you teaching or working with clients create a polished and inviting look.
Simple booking process – Use scheduling tools like Calendly or Acuity to let clients book without endless back-and-forth emails.

Social Media for Yoga Teachers: Show Your Expertise

Social media is a powerful tool for yoga social media marketing, especially if you want to attract private clients and build an engaged audience. Platforms like Instagram and Facebook allow you to showcase your expertise while connecting with potential students.

To make social media work for you:

Reels – Great for short yoga tutorials and reaching a new audience.
Stories – Ideal for behind-the-scenes content, connecting closely with your audience, and sharing student success stories.
Carousels – A powerful way to showcase your expertise and provide in-depth value to your existing followers.
Live Sessions – Perfect for short yoga classes or Q&A interactions.
DMs & Comments – Engagement matters. Interact with comments and direct messages to build relationships with potential clients.
Automation & Chatbots – Use AI-powered bots to answer inquiries and guide followers to your offerings. Set up auto-replies to common questions, guide potential students to your offerings, and streamline engagement.

By consistently using digital marketing for yoga teachers, you can create a strong online presence that attracts and retains private yoga clients.

SEO Basics: How to Get Found on Google

If you want to be discovered on Google, simply having a website is not enough—you need to actively work on your search rankings with the right strategies. To improve your SEO:

Use relevant keywords strategically – Incorporate terms like private yoga sessions, yoga for stress relief, or 1:1 yoga coaching throughout your website content. However, keyword placement should be intentional and backed by proper research to ensure it aligns with what potential clients are searching for.
Start a blog – Blogging is one of the most effective ways to increase visibility. Writing about topics like "How Private Yoga Can Help with Anxiety" not only improves SEO but also establishes you as an authority in your niche.
Get backlinks – Being featured in local directories, yoga publications, or wellness blogs strengthens your website’s credibility and improves its ranking on search engines.

SEO requires patience, effort, and the right approach—but when done well, it can bring consistent organic traffic to your business.

3. Pricing & Packaging for Long-Term Clients: How Much to Charge for Online Yoga Class

One of the biggest mistakes yoga teachers make when offering private sessions is charging per class instead of creating package deals. While single-session pricing might seem straightforward, it often leads to inconsistent bookings and lower client commitment.

Instead, structured packages encourage long-term engagement and deliver better results for your students. Personally, I only work with package-based pricing and offer a free 15-minute consultation for potential students (a consultation, NOT a free class!). Here’s why package pricing works:

Commitment & Progress – Clients are more likely to stay consistent and see real improvements.
Better Income Stability – You secure recurring revenue rather than relying on one-off bookings.
Perceived Value – Bundled pricing makes your services feel more valuable and results-driven.

Want to dive deeper into pricing strategies? Check out my full Guide on Pricing Strategies.

The Psychology of Pricing: Why Higher Rates Work

Many yoga teachers undercharge, fearing they will lose potential clients. However, pricing at a premium can actually attract more committed students. People associate higher prices with expertise, quality, and results. When your pricing reflects the transformation you provide, it positions you as an expert rather than just another yoga instructor.

4. The Power of Word-of-Mouth Marketing: Yoga Class Referral Strategies to Grow Your Client Base

Your current students are one of the best sources for attracting new private clients—this is exactly how I grew my client base when I first started. Happy clients naturally talk about their experiences, and personal recommendations build trust faster than any marketing strategy.

How to Turn Current Students into Referral Sources

Encourage Word-of-Mouth Marketing – Remind clients that private yoga is a great gift idea for family and friends.
Create an Incentive Program – Offer a discount or bonus session when a client refers a new student.
Ask for Testimonials – A simple request after a few sessions can provide powerful social proof.

A well-structured referral system keeps your private yoga business growing effortlessly while rewarding your loyal clients.

5. Yoga Email Marketing: Getting Private Yoga Clients & Keeping Them Engaged

Email marketing is one of the most powerful yet underutilized tools for attracting and retaining private yoga clients. Unlike social media, where algorithms control visibility, your email list allows you to communicate directly with potential and existing clients.

Your email list should be tailored specifically to potential private clients. It may take time to grow, but with the right strategies, you’ll build a valuable audience. Here’s how to grow it effectively:

Create Freebies or Lead Magnets – Offer something valuable in exchange for their email, such as a short session on "5 Yoga Poses for Back Pain Relief" or a free consultation.
Optimize Your Website – Add signup forms on key pages, including your homepage and blog posts.
Leverage Social Media – Encourage your followers to join your email list by promoting your freebie or an exclusive offer.
Educational Content – Share tips, short yoga sequences, success stories, and insights on how your private sessions can benefit clients to keep them engaged.
Loyalty Perks – Offer small bonuses for continued sessions, like a free check-in call after a package ends.
Exclusive Offers – Provide early access to new programs or discounts for private sessions.
Progress Tracking – Show clients how they’ve improved over time, reinforcing the value of your sessions.
Check-In Emails – If a client hasn’t booked in a while, send a thoughtful message to reconnect.

Remember that retaining a client takes just as much effort as getting a new one. So, continue keeping them engaged by providing valuable content, checking in on their progress, and offering exclusive perks to ensure they stay committed to your private sessions.

Growing your private yoga client base takes a combination of strategy, consistency, and relationship-building. From defining your niche and optimizing your online presence to leveraging SEO, social media, and word-of-mouth referrals—each step plays a crucial role in attracting and retaining students.

But success in private yoga teaching isn’t just about finding clients—it’s about building a sustainable business. That’s exactly what I help yoga teachers do inside Yogipreneur 101, my step-by-step program designed to take you from struggling to find clients to running a thriving online yoga business.

As a yoga business coach, I’ve created this program to guide you through the entire process—from crafting a solid yoga business plan to mastering yoga marketing strategies that actually work. Whether you need business coaching for yoga teachers to structure your offers, set the right pricing, and automate your workflow, or a yoga marketing coach to help you attract and retain students, this program gives you everything you need to succeed.

If you're ready to build a profitable online yoga business with confidence, join Yogipreneur 101 today!

Your Next Steps:

✅ Work with me — but only if it’s the right fit. Join the Online Yoga as Business Individual Coaching Program: a fully personalized experience where we focus on your goals, strategy, and growth. This is an application-based program. Click here to submit your application.

✅ Join my Yogipreneur 101 Program, an 8-week group coaching journey with live sessions, designed to empower yoga teachers with the knowledge, strategy, and tools to build and scale a thriving yoga business. Check the schedule here.

✅ Download a FREE Guide '25 Ideas for Reaching $10,000 Monthly as a Yoga Teacher' with automated Yoga Business Excel Planner & Calculator.

✅ Grab my Done-for-You Yoga Business Plan Template—an easy-to-fill-in framework designed to guide you step by step, plus a 95+ page guidebook to support your journey. Perfect for yoga teachers ready to treat their passion like a real business.

✅ Find me on Instagram, I'd love to chat with you!

Stay Blessed! Stay Inspired!

Namaste!

Sviatlana Y.