How Much to Charge for Zoom Yoga Class: Online Classes Pricing Guide

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Having the right pricing is one of the key strategies that will set your online yoga business up for success. However, with so much competition out there, pricing can feel tricky. I’ve noticed many yoga teachers make the mistake of lowering their rates, thinking it will attract more students—only to end up struggling to generate enough revenue to sustain their business.

How Much to Charge for Zoom Yoga Class?

If there’s one piece of advice I always give to yoga teachers, it’s this: never teach for free. Your time and expertise are valuable, regardless of your experience level. While your niche and background will influence your online yoga classes price, your sessions should never be free—even for a trial class.

With years of experience teaching yoga on Zoom and running a successful online yoga business, I’ve learned what works. My corporate business background has been a huge asset in developing effective pricing strategies. Whether you’re already teaching yoga online or planning to become an online yoga teacher, I’m here to help you find the right balance so you can charge with confidence and build a sustainable yoga business.

How Much To Charge For a Zoom Yoga Class: Online Yoga Pricing Strategies

If you google how to price your online yoga class, you’ll likely find a wide range of numbers and pricing options—making the decision even more confusing. While it may be tempting to compare your rates with others, it’s essential to set a price that reflects your expertise, time, and the value you provide. The right pricing strategy not only helps you attract students but also ensures you can make money teaching yoga online in a sustainable way.

Here are the key factors that influence your Zoom yoga class pricing:

1. Type of Online Classes:

The type of class you offer plays a huge role in determining your online yoga class price. Here’s a breakdown of different formats and their pricing structure:

Online Private Yoga Class – Since you’re working one-on-one with a client, these sessions provide a highly personalized experience tailored to the student’s needs and goals. This premium service comes at a higher price, typically ranging from $50 to $180 per session, depending on your experience, niche, and the level of customization involved (we will talk about it later!).
Online Small Group Yoga Class – This is one of my favorite formats! Many students prefer small groups because they get a semi-private experience—personalized guidance with enough individual attention—without the price of a private session. The cost is usually 30-40% lower than your private session rate, but to ensure profitability, it should be at least 50% higher than a large group class.
Online Large Group Yoga Classes – These are your standard group sessions with multiple students attending at once. While you won’t be able to offer personalized guidance to each student, this format allows you to scale your business and increase accessibility. A typical charge for this class is around $10 to $30 per session, making it an affordable option for many students while still providing value.
Pre-Recorded Yoga Sessions – This is a great way to create passive income while reaching a wider audience. Students can purchase or subscribe to your pre-recorded content and practice on their own schedule. Pricing varies depending on whether you sell individual classes, bundles, or a monthly membership. Single-session purchases can range from $5 to $30, while monthly memberships with unlimited access typically cost $20 to $100 per month.

2. Class Format & Duration

The class format and length directly impact the cost of online yoga classes. A 60-minute session will naturally be priced higher than a 30-minute one, as it requires more time, energy, and planning.

When teaching yoga virtually, I recommend sticking to a consistent class format to attract the right students. A 30-minute class appeals to a different audience than a 90-minute session, so having a clear structure can make your pricing more effective.

However, if you plan to offer different class lengths, here is an example of online yoga classes charges:

30-minute private session – 70% of your full-hour rate
45-minute private session – 85% of your full-hour rate
60-minute private session – 100% of your hourly rate
90-minute private session – 150% of your hourly rate

Setting up your pricing structure this way helps maintain profitability while giving students flexible options.

3. Business Expenses: Costs of Teaching Yoga Online

The calculation of online yoga class cost has the same logic as starting a yoga studio, which means there is a cost that you carry and need to consider in your net profit calculation.

Your online classes aren’t just about your time and expertise—it also includes the expenses required to run your business. Many yoga teachers overlook these costs when setting their rates, leading to underpricing their services and struggling to make a profit.

Here are some essential online tools and expenses to consider:

Zoom Pro or other video platforms ($15–$20/month) – If you’re hosting live classes via Zoom, you may need a paid plan for longer sessions and better features.

Download Yoga Business Plan Template

Online yoga streaming apps (varies) – If you use a dedicated yoga streaming platform instead of Zoom, check their pricing structure, as some charge per class or require a monthly fee.
Payment processing fees (2.9%–3.5% per transaction) – Platforms like PayPal and Stripe deduct a percentage from every payment. If you charge $75 per session and PayPal takes a 5% fee, you actually receive $71.25. To offset this, you should increase your base price accordingly.
Website hosting & domain ($100–$500/year) – If you run your own website for bookings and class management, consider the annual cost of hosting, domains, and maintenance.
Scheduling software ($10–$30/month) – Tools like Acuity or Calendly automate bookings and payments, saving time but adding a recurring cost.
Email marketing platforms (free to $50+/month) – If you send newsletters or automated class reminders, platforms like ConvertKit or Mailchimp have free plans but charge more as your email list grows.

4. Your Target Audience & Niche

Another important factor to consider when calculating your online yoga class cost is who your audience is. Are you targeting beginners looking for general flexibility or advanced practitioners seeking specialized guidance? Do you work with athletes, seniors, or people with specific health conditions?

The more specialized your niche, the more you can charge. For example, a therapeutic yoga session for back pain or prenatal yoga will typically have a higher price than a general vinyasa flow class. Your students’ needs and expectations should align with your pricing, ensuring they see the value in what you offer.

5. Market Demand & Competition

Researching online yoga prices within your niche and target market is essential for setting a competitive yet profitable rate. While it's helpful to see what others charge, avoid pricing too low just to compete—this can undervalue your expertise. Instead, focus on what makes your offer unique and price accordingly.

Additionally, consider regional differences in pricing. For example, I cater to an international audience, so I don’t base my prices on the Indian market (where I am currently based), as the purchasing power varies significantly.

Similarly, a yoga teacher in the U.S. might charge higher rates than one in Southeast Asia due to the difference in cost of living and market demand. Always align your pricing with your target audience rather than just your location.

6. Added Value & Benefits

You might have noticed that I placed your value as the last point—not to diminish its importance, but to emphasize that business strategy and numbers come first. Many yoga teachers struggle with self-confidence or feel guilty about “overcharging” (when in reality, their prices are perfectly reasonable!). Your unique value is the icing on the cake—it’s what sets you apart, but it should come after you’ve structured your pricing logically.

So, what makes your classes stand out? If you provide class recordings, personalized feedback, customized sequences, access to a private community, or additional services like life coaching or dietary guidance (if you have relevant qualifications), these extras can justify a higher online yoga class fee. Students are willing to invest more when they receive additional value beyond just the live session.

For example, an individual online yoga class that includes:
- Live session
- Class recording
- Q&A support
- Dieting support or home ractice guidance

...can be priced significantly higher than a standalone live class because it offers ongoing support and resources. Always highlight the benefits of your classes so students understand exactly what they’re paying for!

7. Payment Plans

Setting up pricing includes considering payment plans. Whether you are teaching yoga online or selling pre-recorded sessions, offering payment plans is a great option to guarantee your monthly income while making your services more accessible to students.

For example, I teach online yoga therapy individual sessions and charge upfront for 10, 20, or 30 classes. This approach benefits both me and my students:

It guarantees a filled monthly schedule.
It ensures my students have booked sessions, increasing commitment.
It allows me to provide real progress and results, so students feel their time and money are well spent.

10 Payment Plans for Online Courses and Yoga Classes

Choosing the right payment plan can make your online yoga classes or courses more accessible while ensuring a steady income. Offering flexible options helps attract more students and encourages long-term commitment. Here are 10 effective payment plans to consider:

1. Discount for Bulk Bookings:

Encourage long-term commitment by offering a discount for purchasing multiple sessions upfront. Example: A single session is $75, but a 10-class package is $700 ($70 per session).

2. Monthly Subscription Model:

Charge a fixed monthly fee for a set number of sessions. Example: $250/month for four private sessions ($62.50 per class instead of $75).

3. Installment-Based Payment Plans:

Allow students to split payments over time, making higher-ticket offers more accessible. Example: A 10-session package for $700 can be paid in two installments of $350.

4. Referral Cashback or Discounts:

Encourage students to bring a friend by offering a discount or cashback. Example: A student who refers a friend gets $20 off their next month’s subscription.

5. Bundled Value: Live + Pre-Recorded Access:

Increase value by combining live sessions with on-demand access. Example: $200/month for four live sessions plus access to a library of pre-recorded classes.

6. Auto-Renewal for Convenience:

Set up a recurring payment system so students are charged automatically each month, ensuring steady income and ongoing access. Example: A $150/month membership auto-renews, providing continuous access to live group classes.

7. Loyalty Discounts:

Reward long-term students with special pricing for continued commitment. Example: After six months of continuous enrollment, students receive 10% off future sessions.

8. Early Bird Pricing:

Offer a discount for students who book in advance. Example: A 12-week program costs $400 if booked a month early but increases to $450 after the deadline.

9. Sliding Scale Pricing:

Provide flexible pricing options for students with different financial situations. Example: A standard rate of $120 per session, but students in need can opt for a $90 sliding-scale rate.

10. Pay-in-Full Discount:

Encourage full payments upfront by offering a discount. Example: Instead of $600 for three months of private sessions, offer a $550 pay-in-full option.

From Goal to Reality: Calculating Your Yoga Teacher Salary Per Month

Now that you have estimated your hourly rate, I am going to give you one final exercise—one that is often overlooked even by many experts. This is your monthly revenue goal and the reverse calculation of your hourly charge.

There are a few reasons why you need to do this:

To determine how many hours you need to work based on your already calculated hourly charge.
To find an average hourly charge based on your monthly revenue goal.
To compare both numbers and analyze what they reveal about your pricing and workload.

Let’s break this down step by step:

Step 1: Set Your Monthly Revenue Goal: First, decide how much you want to earn each month.

Step 2: Factor in Business Expenses: Calculate your monthly costs (Zoom, website hosting, payment platform fees, scheduling tools, etc.).

Step 3: Set Your Monthly Available Teaching Hours: Decide how many hours per month you can realistically teach.

Step 4: Use the Above Formula to Calculate Your Minimum Hourly Rate: (Monthly Revenue Goal + Expenses) ÷ Available Teaching Hours = Hourly Rate

Step 5: Compare Both Numbers: and analyze what they reveal about your pricing and workload.
Here is a possible situation:

Your originally calculated hourly charge is significantly lower than the one based on your monthly revenue goal. For example, your private session charge is $55, but you need at least $80 per hour to meet your target. In this case, you might need to adjust your rates or increase class offerings. Or maybe you just graduated from your YTT, and $55 is what you are planning to charge. In this case, set a two-year plan and gradually increase your prices until you meet your target.

Final Thoughts

Regardless of whether you are already teaching yoga online and aware of where you stand with your pricing or planning to become an online yoga teacher, this exercise has helped you think like an online yoga business owner and use basic calculations to create a clear financial picture.

I highly recommend downloading my Online Yoga Business Excel Planner & Calculator, which will help you map out your revenue and expenses with ease.

If you’re ready to take your online yoga business to the next level, my 8-week online yoga business course, Yogipreneur 101, is the perfect next step. From defining your niche and business planning to marketing, sales funnel creation, and standing out on social media—you’ll gain the tools and strategies to build a thriving yoga business.

Your Next Steps:

✅ Work with me — but only if it’s the right fit. Join the Online Yoga as Business Individual Coaching Program: a fully personalized experience where we focus on your goals, strategy, and growth. This is an application-based program. Click here to submit your application.

✅ Join my Yogipreneur 101 Program, an 8-week group coaching journey with live sessions, designed to empower yoga teachers with the knowledge, strategy, and tools to build and scale a thriving yoga business. Check the schedule here.

✅ Download a FREE Guide '25 Ideas for Reaching $10,000 Monthly as a Yoga Teacher' with automated Yoga Business Excel Planner & Calculator.

✅ Grab my Done-for-You Yoga Business Plan Template—an easy-to-fill-in framework designed to guide you step by step, plus a 95+ page guidebook to support your journey. Perfect for yoga teachers ready to treat their passion like a real business.

✅ Find me on Instagram, I'd love to chat with you!

Stay Blessed! Stay Inspired!

Namaste!

Sviatlana Y.